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Lower Calling Rates Entice Kenyans to Talk and Text More

Posted on: 2nd July 2020

Kenyans are talking and texting more on their mobile phones, buoyed by lower calling rates, the latest sector statistics report by the Authority indicates.

The report covering January-March 2020 shows that on average mobile phone subscriber called for 92.5 minutes per month, up from 91.5 minutes registered in the previous quarter.  The number of short messages sent per Subscription per Month increased to 101.5 during the third quarter, from 95.4 messages sent last quarter.

Airtel Networks Limited subscribers recorded the highest duration of on-net minutes per call at 4.0 minutes, whereas Safaricom PLC recorded the least Minutes of Use per call for both on-net and off-net traffic at 1.3 and 0.9 minutes respectively.

“The average Minutes of Use per call for on-net and off-net local mobile voice traffic stood at 1.6 and 1.1 minutes respectively, during the period under review. This is attributed to the fact that operators offer lower calling rates within their network as compared to across other networks,” read part of the report.

The report further adds that Safaricom recorded the lowest duration of calls for both on-net and off-net calls due to the high calling rates the operator is charging both within and across networks

The total local outgoing mobile voice traffic increased by 2.3 percent during the quarter under review to post 15.3 billion from 14.9 billion minutes posted in the last quarter. On-net traffic stood at 13.5 billion up from 13.2 billion minutes recorded last quarter. Similarly, off net and mobile to fixed traffic increased by 1.4 and 7.6 percent to post 1.7 billion and 15.8 million minutes respectively.

The total number of short messages sent during the period under review stood at 16.8 billion, up from 15.6 billion messages sent during the preceding quarter.

Traffic originating from other countries decreased by 4.7 per cent during the period under review to stand at 137.8 million minutes, whereas voice traffic terminating in other countries increased by 6.0 percent to post 118.0 million minutes. International traffic within EAC member countries has continued to decline over time owing to implementation of the regional One Network Area initiative, since 2014 that resulted in lowering of roaming voice charges within ONA member countries.

During the quarter under review, Safaricom market share in mobile subscriptions declined by 0.3 percentage points to stand at 64.8 percent. Similarly, Telkom Kenya lost 0.4 percentage points to post a market share of 5.8 percent. Airtel Networks Ltd gained 0.7 percentage points to post 26.6 percent shares while market share for Equitel remained unchanged at 3.1 percent.

You can read the full report by clicking here

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